Link Popularity means how many websites or pages are providing link to you. Link popularity is measured keeping both the quantity and quality of sites that link to your site. You can improve the rank of your website by increasing the number of high quality sites linking to your website. High quality websites are those sites whose page rank is higher than your own site.
Directory Submission is one of the best way to get natural and one way links for your website. While optimizing your website you must concentrate generating more and more quality one way links. You can either submit your website to these directories at your own or engage some seo company to do the same on your behalf or install a directory submission software though it is not recommended by most of seo experts. Many SEO Experts, Web Directory owners and Search Engines do suggest to submit your links manually whereas you may find hundreds of thousands companies offering fast, easy and cheap software for directory submission. We will discuss one by one the advantages and disadvantes of automatic versus manual submission:-
1. Automatic Submission through Softwares - Automatic Submission is fast and easy and economic too, but most directories use Registration Code for every submission to protect from automatic submission. If you use some software to automatic submission, your submission will fail. There are high chances of improper category selection, if you submit to wrong category, it may be deleted. Another major problem you may face that your submission may be treated as spamming by the Directory owners and the rejection rate may be very high. Everyone hates spamming including search engines and so by the web directories.
2. Manual Submissions – Manual submission task is a labour intensive, time consuming and costly way to build inbound one way links but it gives you a better control in submission process. You submit your website to the most appropriate category and sub category. Many directories reject the submissions mainly because of wrong placement of the website. Most directories have already placed a system to prevent automated submissions in order to regulate quality listings and prevent junk submissions by automated softwares. Moreover while submitting your website to different directories, you must ensure that your submission meets the quality guidelines of each directory that includes right titles, descriptions and anchor text etc.
Now the most important question - can you run the link popularity campaign at your own or you should hire a SEO company for the same.
Do it Yourself - you can submit your links at your own as it is cost-effective and an opportunity to learn about seo techniques and moreover you retain complete control over your site and its link popularity campaign. If you are new to it, you can learn it here also http://www.softsolutionsindia.net/search_engine_optimization/optimize_website_at_my_own.html
Hire a SEO Firm - If you don't want to shift your focus from the main function of your business, then you have to rely on some seo professional with a lot of knowledge and experience. You may also hire a full time person for this job but you have to pay regular salary with other benefits.
When establishing links and exchanging links this helps your rankings with the search engines and builds on connecting with other business owners. When exchanging links with other webmasters you will need to give them your code and you will need to use their code on your site.
A few years ago if you placed a link on each page of other sites this would help your rankings, this does not work anymore. However, nowadays a site wide link on another website will not help you at all. Many people would agree that having a lot of links to your website is the key to rank well in all search engines. As a website grows and is around for a long period of time links will be established that point to the website and this will happen slowly.
If you want to improve your page rank of your site, make sure that the links you exchange are relevant to your site. Make sure your site has incredible unique content and it is related to your site. If you exchange links with a bad site this will hurt your sites rankings on the search engines. Bad links lead to reduced link popularity and in turn can eventually lead to being banned on search engines. Search Engine Robots give a lot of weight to relevancy. Link farms are a definite no. Most of the sites will not be relevant to yours.
Quality is better than quantity. If you are starting a website and you receive hundreds of one way links in a short period of time, does this look natural to you, well it sure doesn't look natural to the search engines. Remember that value and quality are more important than volume of links.
The most successful way to get links pointing to your site is to create unique original content. Webmasters who visit your website will see that content is good and will link to your website to provide their visitors with some useful websites. There are many different approaches and techniques required when optimizing a website for a high ranking in your chosen search engine. Content on the other hand is what brings the readers. It is still the number one factor, content gets visitors back to your site and unique content also gets inbound links, overtime this will increase the presence of the site. The site should be optimized for your chosen keyword or keywords.
Link exchange is an essential part of search engine optimization and website traffic. More thought and planning you put into your title and description, the more powerful your link exchange will have. When the link is in the body of the content it shows that this link is relevant to the content, and the visitor is being recommended that they visit the website which is attached to the link. Reciprocal link exchange is still a very popular practice among webmasters. Since everyone knows by now that you need many quality links many SEO webmaster try to think up many different ways of getting links.
Many websites are competing for the same keywords and for the same spot on the search engines, you need to pay close attention of who your competitors are. Since a high ranking in a keyword can “make or break” a business, webmasters are looking to find any method to increase their ranking.
David Marc Fishman is the owner of online directory site. The website that helps people who use link directories like yahoo directory.
What if I were to tell you that one of the most important principles of search engine optimisation is so simple you that you will kick yourself for not realising it before? I'm talking about something called anchor text optimisation. The basic idea behind anchor text optimisation is that when one website links to another using a text link, the text that the web designer uses to form the link is called the 'anchor text' i.e. someone linking to this article would probably use something like 'anchor text optimisation article' or 'anchor text optimisation guide'.
Why Is This Important?
You may well ask. Well here it is. Behind the scenes search engines look at the anchor text of the links that point to your site and use it as one of the major factors in deciding what your site is about and what search terms your site is relevant to. Let’s take a look at an example. If I were to set up a website discussing the advantages and disadvantages of anchor text optimisation, I would want to collect as many incoming links from other SEO related sites as possible that contained the key phrase 'anchor text optimisation' in the text of the incoming link. If I have 100 incoming links from related websites that all have 'anchor text optimisation' in the link text then the search engines can conclude that my site is indeed related to the topic of 'anchor text optimisation'. When you combine this with the fact that my site is also optimised for my target key phrase then the search engines can clearly see that my site is all about that particular topic.
But Why Do Search Engines Place So Much Weight On Anchor Text
When you stop and think about it, a web designer can put whichever key phrases he likes into the content on his website so these on page search engine optimisation factors are very easy to manipulate and very easy to change. Links on other people’s websites however, are very difficult to manipulate. The owner of each site has a choice of the text that they can use to form the link. So by looking at all the links that point at your site, the search engines can make a more accurate and unbiased decision about what the internet community are saying your site is all about.
An Extreme Example of Anchor Text Optimisation
If you visit Google and enter the key phrase 'click here', you will find that the result that is returned is the Adobe Acrobat Reader download page. Furthermore if you look through the page you won't see the key phrase 'click here' on there anywhere! So what's happening here you will probably ask. Well when someone puts a PDF file on their website, they invariably but a link next to it that says something like:
This file requires adobe acrobat. To download a free copy of adobe acrobat please 'click here'.
The anchor text on the links to the adobe acrobat download page is invariably 'click here'. Consider the fact that there are thousands, if not millions of links pointing at this page and I’m sure you can understand that the search engines are getting a pretty strong indicator that the adobe acrobat download page is in fact about the key phrase 'click here'!
Conclusion:
Anchor text optimisation - although a very simple principal is very, very, important to your search engine optimisation success and in my professional opinion is just as important as having the right target keywords written into the content on your website. The best advice I can give is to decide which key phrases you intend to target and set about obtaining as many links as possible with that key phrase in the anchor text of the incoming link.
Stuart provides search engine optimisation in Barnsley, Yorkshire, UK. Stuart specialises in SEO in barnsley for businesses of all types.
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